The program for international startups and scaleups to launch and scale in the US 

Our US Launch Program is specifically designed to support international startups and scaleups to prepare, land, and scale in the United States. 

Evaluation

Each participating company goes through our evaluation process to assess their readiness to expand to the US. We’ll determine their baseline KPIs which helps us deliver a tailored program and track their progress.

The Australian Government's trade division, Austrade, is partnered with Exit Velocity to provide Bootcamps to its San Francisco Landing Pad startups. A number have gone on to join the EV Studio for ongoing support as they scale in the US.  

Australian-landing-pade.png

Go To Market
Bootcamp

The Go To Market Bootcamp helps founders understand what foundations their business needs to succeed and how to build a Go To Market strategy including market validation, TAM, SAM, and SOM, pricing, and establishing the most lucrative channels to market.

  • Market overview and validation 

  • Timelines and key milestones 

  • TAM, SAM and SOM 

  • Competitor analysis 

  • Customer personas 

  • Channels to market 

  • High level marketing plan 

  • Pricing strategy

  • Market testing and launch 

  • Supply chain and logistics

  • Team structure

  • Customer success team and operations 

  • Protecting brand and IP

  • Overall company assessment

Exit Velocity is working with the UK Government's Department of International Trade to support UK startups wanting to land and scale in the US.

Sales & Marketing
Bootcamp

The Sales and Marketing Bootcamp offers founders practical guidance on how to land their first 10-20 US customers and set up their company to scale. Our experienced go-to-market specialists outline the different sales and marketing approaches needed to succeed in the US market.

  • First customers to Product Market Fit

  • Buyer personas and value proposition

  • Lead generation foundations

  • Outbound lead generation

  • Sales process

  • Customer success process

  • Sales pitch deck and pitch 101

  • Sales enablement and playbook

 

I wish I'd done this 12 months ago… I've spent 12 months learning from my mistakes. I'd be much further along had I done this earlier.

Sales and Marketing Bootcamp Attendee
Construction Tech Startup
United States

Image by Yancy Min

Investment
Bootcamp

The Investment Bootcamp offers founders a complete guide to raising capital in the US including common myths and misconceptions about the process and how to position their business for a successful raise.

  • Investment 101 

  • Overview of capital raising 

  • Dispelling the myths

  • Valuations and pricing the round

  • Positioning for a capital raise 

  • Building an investor list 

  • Investor outreach campaign

  • Company messaging

  • Pitching to US investors

  • Preparing your 30 second pitch, 1-page investment overview and pitch deck

  • Helping you to run an effective investment campaign

 

I thoroughly enjoyed the process and have a much clearer understanding of what we will need to do if we are going to make a successful business in the US. There was plenty of relevant and valuable content which we can/should apply in our existing day-to-day business.

Go To Market Bootcamp Attendee
AgTech Startup
Australia

Cattle at Sunrise

LET US SUPPORT YOUR BUSINESS

Our results speak for themselves, so if you're interested in how we can help you and your business please connect!

Mark Janes

Managing Partner

  • LinkedIn

Stuart Waite

Managing Partner

  • LinkedIn