EV Go is designed to ensure your company has solid foundations for growth. Traditionally known as the Go To Market, the program is geared towards understanding how to enter a market, achieve product-market fit, and then position your business for its first 5-10 founder-led sales.

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Key program areas include:

 

• Market overview and validation including market size, trends, demand, and growth potential 

• Timeline - establishing key milestones and capabilities

• TAM, SAM and SOM to establish the true size of the market opportunity

• Competitor analysis including SWOT analysis and finding your white space

• Customer personas to drive initial product engagement and sales

• Channels to market including Identifying key customers, channels, and selling across sectors

• High level marketing plan including digital awareness, outreach, and account-based strategies

• Pricing products including determining margins, and distribution costs

• Testing the market with an initial soft launch, founder-led sales, and feedback loops

• Supply chain and logistic planning including critical suppliers, materials-on-hand, and production 

• Team structure, location, and skills required for success

• Customer support (local and remote) including terms and conditions, payments, warranties, and returns

• Brand protection including intellectual property, patent filings, and data security