
EV Go
EV Go is designed to ensure your company has solid foundations for growth. Traditionally known as the Go To Market, the program is geared towards understanding how to enter a market, achieve product-market fit, and then position your business for its first 5-10 founder-led sales.
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Key program areas include:
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Market overview and validation including market size, trends, demand, and growth potential
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Timeline - establishing key milestones and capabilities
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TAM, SAM and SOM to establish the true size of the market opportunity
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Competitor analysis including SWOT analysis and finding your white space
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Customer personas to drive initial product engagement and sales
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Channels to market including Identifying key customers, channels, and selling across sectors
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High level marketing plan including digital awareness, outreach, and account-based strategies
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Pricing products including determining margins, and distribution costs
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Testing the market with an initial soft launch, founder-led sales, and feedback loops
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Supply chain and logistic planning including critical suppliers, materials-on-hand, and production
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Team structure, location, and skills required for success
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Customer support (local and remote) including terms and conditions, payments, warranties, and returns
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Brand protection including intellectual property, patent filings, and data security